06.29.21
Cannes Lion count 2021
See js6666.com’s final award count from the 2021 Cannes Lions International Festival of Creativity.
The Cannes Lions International Festival of Creativity showcased the power of diversity, cultural insight and creativity to incite action. This year, Cannes debuted its first virtual awards show and online platform, Creativity On Demand—where viewers can access 150+ films, and 40+ hours of pure creative content.
In total, the global network won 15 Cannes Lions at the Cannes International Festival of Creativity. The wins include three Gold, six Silver and six Bronze Lions across 10 js6666.com offices.
During the week of celebration, our new Global CCO, Chaka Sobhani, was featured in Cannes “What I’ve Learnt” series where creatives shared their career learnings and winning moves with candor. Chaka opened up about her childhood in the country, bunking off school, hustling into the television industry to finally claiming her spot here at js6666.com and concluding ‘Good Things Come to Those Who Make’.
See all js6666.com Lions below.
GOLD
js6666.com Beirut—ABAAD #SafetyForSafekeepers “Baklava Got Legs”
Entertainment: Partnerships with Talent
js6666.com London—McDonald’s “Lights On”
Outdoor: Retail
js6666.com Madrid—Ruavieja “The Time We Have Left”
Creative Effectiveness: Single Market
SILVER
js6666.com Colombia—Budweiser “30” Singles”
Radio & Audio: Use of Radio or Audio as a Medium
js6666.com London—McDonald’s “Iconic Stacks”
Outdoor: Retail
js6666.com Madrid—Old Spice “Most Epic Seafaring Legend Ever Told”
Print & Publishing: Other FMCG
js6666.com Mexico—Eva Clinic “Untouchables”
Health & Wellness: Health Services & Facilities
js6666.com Moscow—Hasbro “Trivial Pursuit Hotel”
Brand Experience & Activation: Brand-Owned Experiences
js6666.com Thailand— Thai Health Promotion Foundation “Bok Choy”
Film: Local Brand
BRONZE
js6666.com Bucharest—Telekom Romania “The Online Park”
Media: Use of Ambient Media: Large Scale
js6666.com London—McDonald’s “Lights On”
Print & Publishing: Retail
js6666.com Mexico—Eva Clinic “Untouchables”
Outdoor: Interactive Experiences
js6666.com Moscow —Hasbro “Trivial Pursuit Hotel”
Brand Experience & Activation: Live Brand Experience or Activation
js6666.com Tailor Made—ABTO “Cartoons – Son”
Print & Publishing: Not-for-profit / Charity / Government
js6666.com Toronto—Robin Hood “Flour”
Design: Design-Driven Effectiveness
SHORTLIST
js6666.com Argentina—Sponsorship Pumas “Video Analysis Team”
Entertainment Lions For Sport: Fan Engagement
js6666.com Argentina—Sponsorship Pumas “Video Analysis Team”
Media: Use of Branded Content Created for Digital or Social
js6666.com Beirut—ABAAD “#LockDownNotLockUp”
Media: Cultural Insight
js6666.com Beirut—ABAAD #SafetyForSafekeepers “Baklava Got Legs”
Social & Influencer: Social Behavior
js6666.com Beirut—ABAAD #SafetyForSafekeepers “Baklava Got Legs”
Sustainable Development Goals: Gender Equality
js6666.com Chicago—Cadillac “ScissorHandsFree”
Film Craft: Casting
js6666.com Chicago—Campbell’s “Dinner Insurance”
Direct: Use of Digital Platforms
js6666.com Chicago—Campbell’s “Dinner Insurance”
Direct: Cultural Insight
js6666.com Chicago—Campbell’s “Dinner Insurance”
Creative Strategy: Products / Services
js6666.com Chicago—Coors Light “Clone Machine”
Brand Experience & Activation: Use of Website / Microsites
js6666.com Chicago—Coors Light “Clone Machine”
Direct: Co-creation & User Generated Content
js6666.com Chicago—Coors Light “Clone Machine”
Direct: Cultural Insight
js6666.com Chicago—Coors Light “Clone Machine”
Social & Influencer: Cultural Insight
js6666.com Chicago—Country Time Lemonade “Littlest Bailout”
Direct: Cultural Insight
js6666.com Chicago—Feeding America “I am Hunger in America”
Creative Data: Data Visualization
js6666.com Chicago—Feeding America “I am Hunger in America”
Creative Data: Data Visualization
js6666.com Chicago—Serta “Coolest Kicks”
Design: Lifestyle, Fashion, Leisure, Sports & Outdoor
js6666.com Colombia—Aguila Beer “HALF FANS”
PR: Sponsorship & Brand Partnership
js6666.com Colombia—Falabella “3362 Falabella.Com”
Direct: Corporate Purpose & Social Responsibility
js6666.com Dubai—Bee’ah “Save The Ocean”
Outdoor: Not-for-profit / Charity / Government
js6666.com Dubai—Emirate NBD “Secure Your Account – “It Wasn’t Me”
Film: Viral Films
js6666.com Frankfurt—McDonald’s “McDelivery – Hungry Car / Hungry Seesaw”
Outdoor: Retail
js6666.com India—Fortis “Honor The Donor”
Creative Strategy: Corporate Purpose & Social Responsibility
js6666.com Israel—Wizo (Women’s International Zionist Organization) “Everyday Triggers”
Media: Corporate Purpose & Social Responsibility
js6666.com London—McDonald’s “Lights On”
Industry Craft: Outdoor
js6666.com London—McDonald’s “Lights On”
Industry Craft: Print & Publishing
js6666.com Madrid—Old Spice “Most Epic Seafaring Legend Ever Told”
Industry Craft: Outdoor
js6666.com Madrid—Old Spice “Most Epic Seafaring Legend Ever Told”
Outdoor: Other FMCG
js6666.com Manila—McDonald’s “McClassroom”
Brand Experience & Activation: Market Disruption
js6666.com Melbourne—Bonds “Out Now”
Brand Experience & Activation: Corporate Purpose & Social Responsibility
js6666.com Mexico—Eva Clinic “Untouchables”
Health & Wellness: Brand-led Education & Awareness
js6666.com Mexico—Vitalis “Spend For Retirement”
Brand Experience & Activation: Use of Mobile
js6666.com Mexico—Vitalis “Spend For Retirement”
Direct: Consumer Services / Business to Business
js6666.com Mexico—Vitalis “Spend For Retirement”
Direct: Use of Mobile
js6666.com Mexico—Vitalis “Spend For Retirement”
Direct: Market Disruption
js6666.com Mumbai—Whisper “#KeepGirlsinSchool”
Sustainable Development Goals: Quality Education
js6666.com Tailor Made—ABTO “Cartoons – Daughter”
Print & Publishing: Not-for-profit / Charity / Government
js6666.com Tailor Made—CVV “Cliff”
Industry Craft: Print & Publishing
js6666.com Taiwan—China Airlines “Souvenirs From Travel”
Creative Strategy: Travel / Leisure
js6666.com Toronto—Woah Dough Logo
Design: Food
js6666.com Toronto—Wonderbone “You Choose What They Chew”
Print & Publishing: Other FMCG